Still, Stucker says, “ always very dependable. The holidays are the biggest time for Pop-A-Shot sales during its first holiday with Red Stag, however, RSF shipped only a few hundred units, and the rest shipped through FBA. Initially, Red Stag only shipped orders from other sales channels. Pop-A-Shot works with Amazon FBA as well as Red Stag Fulfillment because that helps them maintain visibility on Amazon. We have proven that any additional length is due to damage in transit and not the client’s fault. Because the packaging is right on the line, we have had our FedEx rep measure the box to verify that it comes in under the 48-inch threshold. Carriers sometimes even apply the charge if a box measuring under the limit gets bent in transit, extending the length.īecause Red Stag Fulfillment works closely with our FedEx reps, we have been able to keep the length surcharge from being added to many Pop-A-Shot packages. If a parcel is even 48.1 inches, the additional handling charge applies. In addition, FedEx has yet another additional handling charge for boxes more than 48 inches long on one side. Items that weigh more than 50 pounds are considered overweight and subject to an additional handling charge. That puts the products on the cusp of special handling charges from FedEx. The basketball games range from 45 to 60 pounds, and the largest box has a length of 48 inches. One of the challenges of shipping Pop-A-Shot games is the size and weight of the products. “We brought in a couple thousand games and sold out.” “The first holiday season was a proof of concept,” he says. So, Pop-A-Shot’s new owner found a new manufacturer and created games for the home market. So he thought his company could do well on Amazon, too. However, Stucker’s search turned up several competitors who were selling similar games for about a third of the price. The original Pop-A-Shot company only made high-end, higher-priced games and didn’t sell on Amazon. “The biggest change was that, when I was in the process of buying the company, I went on Amazon and typed in Pop-A-Shot,” he recalls. Initially, Stucker made some basic changes: updating the logo and branding, plus building a new website. And to this day, Pop-A-Shot remains the only arcade game company dedicated to basketball games. However, Stucker saw the company’s dwindling market share as an opportunity for growth. The asking price seemed high for its revenue since it had largely been pushed out of the arcade market by suppliers offering multiple games, which allowed arcades to work with fewer vendors. It had a lot of authenticity and history.”īy the time Stucker bought the company in 2016, Pop-A-Shot had been on the market for a year. “Within its category of arcade basketball games, it was the standard. “I was looking online for businesses for sale and up popped Pop-A-Shot,” he says. He had previously run his own business and was ready to become an entrepreneur again. The founder was ready to retire, so he put the brand up for sale. By the mid-2010s, the company was only selling about 300 games a year. In its heyday, in the 1990s, Pop-A-Shot was so popular that some people still refer to all arcade basketball games as “Pop-A-Shot,” even though other manufacturers have since entered the market. “Over time Pop-A-Shot introduced electronic scoring, arcade versions, infrared scoring, steel frames… a litany of firsts in the industry.” “He came up with this idea of a basketball backboard hoop that would return the basketball to you,” says Pop-A-Shot’s current owner and CEO, Tony Stucker. Pop-A-Shot was founded in 1981 by a former college basketball coach.
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